PROJECT

BODYGYM

WHAT I DID

Marketing Plan

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Promotional Videos

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Website

FROM PAPER TO PUNCH

So, I took a bold step: I approached a gym I had no prior connection with and proposed an adventure together. Beyond the paper plan, I went all in, producing promotional videos to elevate BodyGym's visibility and connect with its audience.

As my final project for my Marketing degree, I was tasked with creating a comprehensive marketing plan. But I didn't just want to create a theoretical document; I wanted to deliver something real and impactful.

This project flew off the drawing board and became a reality with the birth of what is currently the only boxing club in Torres Vedras.

Even after the project was done, I stayed involved. I built their website from zero and maintained it for years, ensuring their digital presence remained strong and impactful.

HOW I DID IT

That was how I structured this project

Marketing Plan

Pre-Production Planning

Concept development, scriptwriting, budgeting and resource, and scheduling

Team coordination and on-camera preparation

Video editing, brand alignment, quality control and feedback integration

Production Setup

Post-Production

Promotional Videos

WEBSITE