PROJECT
CARECA POWER
WHAT I DID
Design Thinking Project + Website
THE CHALLENGE
Careca Power, an association dedicated to supporting cancer patients, faced significant challenges in effectively communicating with their patients and their families:
Email Management: Their existing system struggled to handle the volume of communications, leading to inefficiencies in responding to patient needs.
No Website: They lacked an online platform that could serve as a reliable and accessible resource for patients seeking information and support.
THE GOAL WAS CLEAR: Improve communication, streamline email management, and develop a website to bridge the gap between the association and its community.
THE CHALLENGE
Careca Power, an association dedicated to supporting cancer patients, faced significant challenges in effectively communicating with their patients and their families:
» Website Limitations: They lacked an online platform that could serve as a reliable and accessible resource for patients seeking information and support.
» Email Management: Their existing system struggled to handle the volume of communications, leading to inefficiencies in responding to patient needs..
The goal was clear: improve communication, streamline email management, and develop a website that would bridge the gap between the association and its community.
4.4k+
Members
THE PROJECT
MARKETING WITH PURPOSE
"How about putting my marketing skills at the service of the community? It's 2 in 1! I can put my knowledge into practice and make it easier for cancer patients to access information."
- This was my thinking behind volunteering for the association, to help with what I know and what I can.
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