PROJECT

DIANOVA

WHAT I DID

Communication Plan + Awareness Video

As part of my Marketing degree at Universidade Lusíada, I was challenged to create a communication plan for a non-profit organization. In my mind, I only wanted one: Dianova! because of their extraordinary mission: helping people overcome addictive behaviors and rebuild their lives in society again.

They work with those often overlooked, feared, or misunderstood, giving them a chance to fight their battles, one day at a time. I wanted to amplify their voice and help spread their powerful message.

THE CHALLENGE

HOW I DID IT

Understanding Dianova's current position through a detailed SWOT analysis highlighting its strengths, weaknesses, opportunities, and threats.

1. Situation Analysis

2. Objectives

Setting clear, actionable goals that align with Dianova's mission and the needs of its audience.

Using the SOSTAC methodology, I structured the campaign into six key phases:

Outlining a big-picture plan to amplify their voice and reach the right people in the right way.

3. Strategy

4. Tatics

Identifying specific tools and channels, from traditional media to digital platforms, to implement the strategy effectively.

Create a step-by-step plan to execute the campaign with precision.

5. Actions

6. Control

Establishing mechanisms to evaluate the campaign's success and optimize its impact.